# Aveda Pure-formance

Aveda’s new men’s line, it is masculine, it is evocative of tribal and it has indigenous symbols and most importantly of all, it was totally different than anything else Aveda, yet it felt totally Aveda.

HTML page: https://packaging-world.netlify.app/work/2008/03/aveda-pure-formance

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Bath and Beauty

Tags: Bath and Beauty

Designer: Derrick Lin