# Gallo Rose Wine

Gallo rose wine White Grenache, designed by branding consultancy Davison Williams, scooped best design and packaging prize at the 2008 Drink Business awards.

The ‘clutch bag’ design, with capacity for the equivalent of two 750ml bottles, aims to appeal to its female target audience and to brighten up the traditional rectangular bag-in-box market. The product is now being stocked exclusively in Tesco.

HTML page: https://packagingworld.co/work/2009/01/gallo-rose-wine

Categories: Alcohol

Tags: Alcohol

Designer: Derrick Lin