# Arano

Faced with aggressive competition, Arano needed a persuasive brand strategy to boost business. With a logo that had changed little in 25 years, the origin and the purity of the product appeared to have been superseded by others. Dow created a premium artisan brand, which captured the products’ integrity. The re-launch immediately struck a chord with consumers and trade alike. From day one, the shelf standout of Arano had a major impact on improving sales, with supermarket trading significantly up.

HTML page: https://packaging-world.netlify.app/work/2009/08/arano

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Beverages

Tags: Beverages

Designer: Derrick Lin