Askul

ChallengeAskul is one of Japan’s fastest growing companies, a mailorder business with a selection of over 25,000 products and 24-hour service to the whole country. Among its product you can find everything from furniture and computers to food and office supplies. The problem was that Askul’s own brand of products was not highly visible in the product catalogue, which negatively affected sales. SolutionWith Scandinavian design as a starting point the products’ common denominators are function, simplicity and clear communication. The typography has distinctive elements of colour and graphics, which makes the packaging eye-catching within both the extensive catalogue, and the home or office environment.ResultAn increase in sales and recognition of the newly designed products.