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All projects

Goya (Student Work)

Derrick Lin Food · August 15, 2009

0 2.1k 0

Challenge: Relaunch a large Hispanic brand as the premiere fun food for college students.Solution: Humor and simple characters communicate the fun fiesta spirit that is in every Goya product. Promotional dolls, music, and a site called GOFIESTA were all built to support the launch.

Materials Glass, Ceramic, Metal, Tin, Steel

Year 2009

Country United States

Region North America

Project type Student Projects

Food