# Goya (Student Work)

Designed by Portfolio Center grad Jimmy Stones.

Challenge: Relaunch a large Hispanic brand as the premiere fun food for college students.Solution: Humor and simple characters communicate the fun fiesta spirit that is in every Goya product. Promotional dolls, music, and a site called GOFIESTA were all built to support the launch.

HTML page: https://packaging-world.netlify.app/work/2009/08/goya

Materials: Glass, Ceramic, Metal, Tin, Steel

Categories: Food

Tags: Food

Designer: Derrick Lin