# Speedo LZR

Challenge: Re-brand the Speedo LZR Racer to take advantage of the 2008 Bejing Olympics and Speedo athletes.Solution: A logotype, packaging, and website were developed to communicate the outstanding world record times achieved in the Speedo LZR swimsuit. Each package featured a world record with a heroic story linked to the website.

HTML page: https://packagingworld.co/work/2009/08/speedo-lzr

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Entertainment, Fashion

Tags: Entertainment, Fashion

Designer: Derrick Lin