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All projects

This Water

Derrick Lin Beverages · August 13, 2009

1 3.1k 0

Pearlfisher‘s 2008 Bronze Design Effectiveness award winner very cute beverage entry.

Task: Strategic rebrand and relaunch, moving out of Innocent’s shadow and becoming a confident stand-alone new water brand.Scope: Strategy, naming, brand identity, writing and tone of voice.

Materials Plastic, Polymer, Polyethylene, Film

Year 2009

Country United Kingdom, United States

Region Europe, North America

Project type Commissioned Work

Beverages