# This Water

Pearlfisher‘s 2008 Bronze Design Effectiveness award winner very cute beverage entry.

Task: Strategic rebrand and relaunch, moving out of Innocent’s shadow and becoming a confident stand-alone new water brand.Scope: Strategy, naming, brand identity, writing and tone of voice.

HTML page: https://packaging-world.netlify.app/work/2009/08/this-water

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Beverages

Tags: Beverages

Designer: Derrick Lin