# Joe & Dough

The identity evolved around framing and steering attention to the products (food),thus packaging and interiors are stripped clear of frills, bearing only a lush darkbrown and crisp white to accentuate the contrasting colors of the bread and coffee. The illustration for the paper bag is done in collaboration with Melbourne-based artist, John Fan.

HTML page: https://packaging-world.netlify.app/work/2009/09/joe-dough

Categories: Bakery, Beverages, Food

Tags: Bakery, Beverages, Food

Designer: Derrick Lin