# No Frizz

The BODY Platinum Pentaward went to the Wolff Olins agency of New York (USA) for Living Proof, No Frizz, a line of silicone-free, straightening hair-care products. The design is very refined and sober. It draws inspiration from upmarket cosmetics. Shiny white covers with a mouse-grey, mat content. The lettering is also very sober. All this packaging clearly differs from other hair products available on the market or in hairdressing salons.

HTML page: https://packagingworld.co/work/2009/10/no-frizz

Categories: Bath and Beauty, Best Rated, Cosmetics

Tags: Bath and Beauty, Best Rated, Cosmetics

Designer: Derrick Lin