# Waitrose Sundaes

Designed by Nelson Associates, United Kingdom.

Own-brand packaging always tends to lean on the simpler side, but this isn’t always a bad thing. These sundaes for UK supermarket Waitrose use crisp photography to depict gooey, tasty ingredients and a simple sleeve covering the standard issue sundae container gives this product more of a luxury feel than a simple label might be able to attain.

HTML page: https://packaging-world.netlify.app/work/2010/09/waitrose-sundaes

Categories: Best Rated, Snacks

Tags: Best Rated, Snacks

Designer: Derrick Lin