# Scratch Meals

Designed by Jeremy Innes-Hopkins, United Kingdom.

Packaging design & creative direction for start up London based food business Scratch Meals. After developing a new concept of a fresh meals kit, one box with all the ingredients + instructions to cook a meal, scratch needed some packaging that would convey this concept and the brand to new consumers. Packaging features a transparent tray made from RPET which lets consumers see the fresh ingredients within, also features a kraft sleeve surrounding the box with meal description, clear brand identity and cooking instructions on the reverse. Currently sold at various retailers across London including Budgen’s and Slefridges & Co.

HTML page: https://packaging-world.netlify.app/work/2010/10/scratch-meals

Categories: Food

Tags: Food

Designer: Derrick Lin