# Tang

Designed by Streng, United States.

Devise a consumer experience strategy to reintroduce the Tang brand in North America. Disrupt this market category. Design Research and Development must address the core user experience. Solutions must address packaging form, visual elements and retail presence. Concept development may also address formulation, platform and logistics process.

Brand Goal:

Understand and quantify the potential customer through research and observation. Understand and design a Tang brand experience by leveraging key pillars of engaging delight, iconic presentation and state-of-the-art emotional insight in a designed user experience.

Design Criteria:

HTML page: https://packaging-world.netlify.app/work/2010/11/tang

Categories: Beverages

Tags: Beverages

Designer: Derrick Lin