Auto Zone (Student Work)

Designed by Vinh Pho, currently studying at INSEAD: The Business School of the World, France.

The rebranding and repackaging of Auto Zone encapsoles an exhilaratingexperience with expressions of simplicity and professionalism. The concept of healthand nutrition; will translate and establish Auto Zone as the number one accessiblechoice in mobile maintenance. The six key attributes based around the rebranding and repackaging were:simple, professional, inviting, accessible, established, mobile