FoodWatcher

Designed by Eyeline Creative, United Kingdom.

The FoodWatcher is a dietary gadget using electrical impulses to curb the appetite and it needed to be packaged effectively for the UK retail market. The first step was to provide a logo design as a base for the brand identity. The execution is very simple, using the red and grey colour palette throughout. The communication strategy for the front of pack needed to be clear and concise to quickly educate a potential buyer about the benefits of the FoodWatcher on shelf. The pie shape resonating from the original logo has been used as a simple graphic to present the features and benefits.