Petfran

Designed by &Larry, Singapore.

As part of the overall identity for Petfran aquaria supplies, we helped to rationalize the product categories and designed appealing packaging for each of them. The visual key is to always begin with an appropriate illustration, especially for specialist breeds like Arowana and Koi. Products in each category are then colour coded and numbered for quick reference. Care was taken to ensure consistent branding across the entire product range.