Pasta Prima

Designed by Murray Brand Communications, United States.

Sold as 100% all natural, organic and gluten free, the new look extends to 15 SKUsand launched at a variety of national grocery retailers just recently. The objective of this project was to design a recognizable brandmark and packaging architecture supportive of an all-natural positioning. Also, the new package design was to convey a message of simple ingredients and delicious products that are easy to prepare.