World Oven’s Make Something

Designed by Cowan, New Zealand.

The brief was to move World Oven into a more daring space and appeal to the consumer’s sense of adventure, while retaining international influence. Cowan Auckland developed the concept of showcasing each type of bread as a lovingly sculpted cultural icon from the product’s place of origin. The design entices you to find inspiration from international culture and try something new in the kitchen.