# Active Packs

Designed by Coho Creative, Ohio, USA.

Active Packs, a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness. Now that Active Packs are ready to get back to action, lunch just got better!

HTML page: https://packaging-world.netlify.app/work/2011/11/active-packs

Categories: Best Rated, Food

Tags: Best Rated, Food

Designer: Derrick Lin