# Billy Jealousy

Designed by Tractorbeam, United States.

Challenge: Develop a mens skin care line brand for a startup looking to penetrate a small, but rapidly growing market segment. Find ways to differentiate amongst a crowd of new competitors. Execution: Tractorbeam developed a brand concept around the everyman who isn’t every man. Brand development included brand name, logo, photography, and merchandising mix. A spirited national print campaign supported packaging, web and apparel design.

HTML page: https://packaging-world.netlify.app/work/2011/11/billy-jealousy

Categories: Bath and Beauty

Tags: Bath and Beauty

Designer: Derrick Lin