# Helado i (Concept)

Designed by Mile Soto, Costa Rica.

The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.

HTML page: https://packaging-world.netlify.app/work/2011/11/helado-i-concept

Categories: Snacks

Tags: Snacks

Designer: Derrick Lin