# Tesco Value (Concept)

Designed by Ruth Pearson, United Kingdom.

A self initiated project to re-brand and re-package tesco value. The concept i went for was to show exactly how much more you get for your money with the brand. I used coloured bands to reperesent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers.

HTML page: https://packaging-world.netlify.app/work/2011/11/tesco-value-concept

Categories: Food

Tags: Food

Designer: Derrick Lin