Petfran (Updated)

Designed by &Larry, Singapore.

The Petfran brand was created for a new entrant into the highly competitive market for hobbyist aquaria supplies. The name is a contraction of “pet friend” for easy recall, enclosed in a speech bubble to symbolise communication between pets and owners. The main colour is a mix of red and blue. The hue stands apart from the usual blue themes and gives the brand room to grow into other pet-related channels. We helped to rationalise the product ranges and oversaw the consistent application of colour codes, illustrations, trademarks and typography. The result is a lively and refreshing brand that exudes professionalism and attention to details.