Laco Choco

Designed by Prompt Design, Thailand.

Laco Choco is a dessert line from Laco company. The idea of the packaging is to show that the dessert is made from real fruits. To achieve the goal, the actual product shot is integrated with the fruit shot in an interesting way. In addition, friendly mascots are carefully designed to represent each flavors of the dessert. As a result, we injected the packaging with a sense of fun and playful graphic. We also created a color identification system that is related with each fruits for easy recognition by the customers.