Cane

The Challenge Cane is a new entrant to the toothbrush market. It saw a gap in the market and offered a new sustainable toothbrush for the eco-conscious consumer.

What We Did We did away with the typical market cues to help cut through the noise. We paid for a bold typeface with a brash colour pallet; we put the product center stage on the packaging with a simple illustration to help communicate the product from the off.