MOFABA

A client was referred to us with only one brief we want to create a kid’s wear brand and its packaging for 0 days – 14 years boys and girls both

the challenge was finding the name appropriate for the big segment they were catering to, hence we came up with MOFABA

MO- mother

FA- father

BA- baby

Taking two letters each MOFABA was developed into a brand that focuses on the partnership in parenting and the main thing of how a baby is formed by equals of mother and father. In the identity we’ve incorporated the concept of origami, which is a global paper folding activity that helps kids focus and also helps with their cognitive development.

Each part of the packaging can be used in some or other creative ways.