Siren

SIREN

From Greek mythology, a siren is a malevolent mermaid who lures sailors to their destruction with the sweetness of her song.

THE CHALLENGE

Create a brand and packaging to compete in the sweet vodka segment for the Indonesian market under the name “Siren.”

THE SOLUTION

A label full of mystery and discovery was created. Elegant decorative elements, inspired by the depths of the ocean where the Siren dwells, adorn the label. A strong brand icon was crafted, depicting the Siren’s head as she emerges from the depths. A visually striking colour palette was used to communicate the flavours while nodding to the nautical theme of the brand.

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