# Siren

SIREN

From Greek mythology, a siren is a malevolent mermaid who lures sailors to their destruction with the sweetness of her song.

THE CHALLENGE

Create a brand and packaging to compete in the sweet vodka segment for the Indonesian market under the name “Siren.”

THE SOLUTION

A label full of mystery and discovery was created. Elegant decorative elements, inspired by the depths of the ocean where the Siren dwells, adorn the label. A strong brand icon was crafted, depicting the Siren’s head as she emerges from the depths. A visually striking colour palette was used to communicate the flavours while nodding to the nautical theme of the brand.

#design #branding #designagency #illustration #visualidentity #packagedesign #labeldesign #craft #art #typography #alcoholbranding #spiritslabel #packagingoftheworld #graphicdesign #distillery

HTML page: https://packaging-world.netlify.app/work/2025/02/sirens

Materials: Foil, Glass, Ceramic, Paper, Paperboard, Card stock

Categories: Alcohol, Best Rated, Vodka

Tags: Alcohol, Best Rated, Vodka

Designer: The BlackMoon Studio