# Auraé

Auraé is a brand that embodies freshness, elegance, and modernity in the world of personal care and beauty. Its visual identity is defined by a combination of vibrant yet sophisticated colors, a stylized typography, and a minimalist design that evokes exclusivity and well-being.

The mockups reflect a premium aesthetic, balancing natural and contemporary elements. Warm and soft colors, such as mustard yellow and pale pink, are used to evoke feelings of brightness, freshness, and delicacy.

Overall, Auraé’s mockups communicate a strong visual identity, striking a balance between sophistication and accessibility, ensuring that the brand is perceived as a premium choice in the personal care market.

HTML page: https://packaging-world.netlify.app/work/2025/03/aurae

Materials: Paper, Paperboard, Card stock

Categories: Bath and Beauty, Cosmetics

Tags: Bath and Beauty, Cosmetics

Designer: Andrea Gonzalez