# Root Labs

We honed in on a well-defined competitive set to determine Root Labs’ optimal market positioning: “Handpicked in nature. Perfected in science”. This brand promise guided our creative process, from naming, to packaging, to launching the website—balancing expert, technical content and precise design elements with a natural palette, human photography, and emphasis on Eastern ingredients.

HTML page: https://packaging-world.netlify.app/work/2025/04/root-labs

Materials: Carton

Categories: Health Care, Supplements

Tags: Health Care, Supplements

Designer: BRIGADE