# SL Choco Biscuit

SL Choco Biscuit — Redesigning a Modern Classic

Product Range: Choco Biscuit (Dark Chocolate & Petit Beurre, Milk Chocolate & Petit Beurre, Milk Chocolate & Cocoa Biscuit)Formats: Classic box, vertical pack, pillow pack, single packs

A New Era for a Biscuit Icon

For the SL Choco Biscuit redesign, our mission was clear: to create a distinctive, premium shelf presence while building a flexible packaging system for multiple SKUs and formats. The result is a confident, contemporary identity that elevates every touchpoint of the brand experience—from primary pack to pillow pack, and everything in between.

Brand Strategy & Visual System

We began with a brand audit and identified SL Choco Biscuit’s equity: simple indulgence, approachable premium, and trusted quality. The new identity is anchored by a strong, consistent logo block and a clear color system, making navigation effortless for consumers while amplifying the brand’s visual authority.

Architecture & Range

The packaging system supports a full range—from classic box to vertical and horizontal formats, including single-serve flowpacks and family-size pillow packs. Every SKU retains the core visual language while adapting structure and flavor communication.

Flavor Experience

The Result

The new SL Choco Biscuit range is bold, modern, and premium—engineered for standout shelf presence and category leadership. The packaging celebrates the product with authenticity, clarity, and a strong visual identity, designed to connect with both new and loyal consumers.

HTML page: https://packaging-world.netlify.app/work/2025/07/sl-choco-biscuit

Materials: Carton, Foil, Paper, Paperboard, Card stock

Categories: Confectionery, Food, Snacks

Tags: Confectionery, Food, Snacks

Designer: titandesign