Armenistis wine label design

Armenistis wine label design

Designed for Tsimpidis Winery Grammousa, Greece, Armenistis (meaning “The Rowman”) is more than just a wine—it’s a poetic homage to the timeless rhythm of the Aegean. Crafted from 100% Moschofilero grapes, this dry white wine embodies the crisp freshness of the Peloponnesian landscape, and the label reflects that same sense of place and serenity.

Moschofilero is a highly aromatic, pink-skinned grape variety indigenous to the Peloponnese, known for producing wines with bright acidity, floral complexity, and delicate citrus notes. In this expression, Armenistis offers a refreshing and elegant profile with hints of rose petal, white peach, and lime blossom—making it a perfect companion to seafood, Mediterranean dishes, or simply a quiet moment by the sea. The wine’s natural vivacity and finesse mirror the grace of the figure on the label, quietly navigating through a landscape of color and calm.

At the heart of the design is a hand-rendered silhouette of a solitary rower, drifting across a watercolor sunset. I tried to capture through the illustration a moment of stillness and introspection, connecting the wine to the mythology, maritime culture, and meditative beauty of Greek tradition.

The typography balances authenticity and clarity: the handwritten Greek script font conveys emotional warmth and local character, contrasting with the firm, sans-serif font of the Moschofilero.

This packaging speaks to travelers, aesthetes, and wine lovers alike—those who seek not only taste, but a story in every sip.

Armenistis is an affordable invitation for pause and reflection.

CREDITS Agency/Creative: Yannis Aggelakos – Visual Communication Services, Greece, Tripolis

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