# Iris Reed Diffuser rebranding

A creative visual redesign and a complete structural overhaul of the Iris Reed Diffuser packaging.

The product comes in three distinct fragrances. The previous structure was overly complex and time-consuming to assemble. The new design simplifies the structure, making it far more efficient for packing and handling.

Visually, the approach was minimal — each variant is represented by a single graphic element that subtly hints at the fragrance. A strategically placed window cutout allows a glimpse of the product, reinforcing the sense of freshness. Distinctive color cues on each side of the box make it easy to identify the variant at a glance.

HTML page: https://packaging-world.netlify.app/work/2025/08/iris-reed-diffuser-rebranding

Materials: Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film

Categories: Home Fragrance, Home Living

Tags: Home Fragrance, Home Living

Designer: Aadarsh Jain