# About Face

Slouch Hat Wines’ newest brand, About Face, is all about breaking away from the crowd and chasing your dreams, even if it means standing out or taking a different path. Inspired by the brand owner’s military background, the name is a command that means, “a turn made so as to face the opposite direction.”

We developed an abstract illustration highlighted in a black gloss to represent the about face to a new direction. The cork is emblazoned with two mirrored “Fs” that form the letter A, creating a proprietary monogram for the brand.

HTML page: https://packaging-world.netlify.app/work/2025/09/about-face

Materials: Foil, Glass, Ceramic, Paper, Paperboard, Card stock

Categories: Alcohol, Wine

Tags: Alcohol, Wine

Designer: CF Napa Brand Design