Crumb Cookies

Crumb is a bold cookie brand made to shake things up: chunky, gooey, and unapologetically rebellious. It’s not about neat, picture-perfect cookies, but about indulgence, personality, and breaking the rules of snacking.

To capture that, I designed a playful mascot that embodies Crumb’s mischievous, bold, and playful spirit, paired with loud typography that’s impossible to ignore. The color palette is bold yet premium, creating instant shelf impact while keeping a modern edge. Every design choice is a mascot.

Type and works together to reflect Crumb’s big energy and bold character.