# VITAKI

VITAKI Senior dog food line

Senior dog food is a specialized type of nutrition that takes into account the changes that occur in a pet’s body as they age.

The concept is based on the Eastern philosophy of Wabi-Sabi, which inspires a healthy attitude toward aging, evoking something natural and authentic without striving for steroid-driven, unhealthy activity.

The identity is developed on the principles of Wabi-Sabi — in simplicity and natural imperfections, the brand’s aesthetics are born. A natural color palette and handcrafted approach create integrity, setting the product apart from industrial solutions. This way, we emphasize the brand’s values and strengthen the audience’s trust.

HTML page: https://packaging-world.netlify.app/work/2025/10/vitaki

Materials: Cardboard, Carton, Hardboard, Paper, Paperboard, Card stock

Categories: Pets

Tags: Pets

Designer: Artem Novikov