# Frunut

FRUNUT is a fruit-and-nut snack brand seeking a fresh and distinctive presence in a crowded healthy-food market. The branding centres on a clean, nature-inspired visual system that blends playful organic forms with a premium, minimal aesthetic. A custom soft-curved logotype and a versatile fruit-nut icon form the core of the identity, supported by a vibrant yet balanced colour palette and clear flavour-coding.

Packaging emphasizes simplicity, shelf impact, and tactile quality through refined typography, subtle textures, and premium finishes. The result is a cohesive brand world that communicates freshness, craftsmanship, and approachability. The system is flexible, scalable, and designed to help FRUNUT stand out while remaining true to its natural, wholesome positioning.

HTML page: https://packagingworld.co/work/2025/11/frunut-branding

Materials: Glass, Ceramic

Categories: Food, Spread

Tags: Food, Spread

Designer: Sarah Madian