# Prado Vega Wines

Beyond Terroir: Using Mythology and #TactileExperience to Position D.O. Wines in Mexico

We have completed the branding and packaging project for Prado Vega Wine, focused on introducing their D.O. Ribera del Duero and D.O. Rueda wines to the demanding Mexican market.

The objective was clear: to build an identity that transcended the quality of the product and told a unique story to achieve premium positioning.

The Challenge of Narrative and Design The real challenge was to take the legend of “Prado Vega,” an ancient ocean floor guarded by the “Guardians of the Sea,” and transform it into a distinctive Brand Experience.

The Technical Execution for Luxury To materialize this mythology in a high-end product, we focused on the quality of the packaging:

The result is a product that is both a portal to lost history and a clear benchmark of quality in the imported wine market.

#Branding #PackagingDesign #DORiberaDelDueroWines #MarketingMexico #BrandExperience #LuxuryDesign #WineMarketing #PradoVega

HTML page: https://packagingworld.co/work/2025/12/prado-vega-wines

Materials: Foil, Glass, Ceramic, Paper, Paperboard, Card stock

Categories: Alcohol, Best Rated, Wine

Tags: Alcohol, Best Rated, Wine

Designer: hugo zapata