# Jupí Fruit Nectars

Jupí reimagines nostalgic Eastern European juice culture through orchard-fresh lifestyle imagery that places vibrant nectars amid real fruit harvests—20% fruit content badges become celebration points rather than apologies. This verdant green masterbrand with flavour-coded accents (strawberry red, orange bursts) proves how heritage refresh can turn commodity drinks into premium garden escapes, challenging aseptic carton dominance with transparent PET seduction.

HTML page: https://packagingworld.co/work/2026/01/jupi-fruit-nectars

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Beverages, Juice

Tags: Beverages, Juice

Designer: MAISON D'IDÉE Prague