# Flamintea Matcha

Flamintea | Packaging Design

Challenge

The matcha beverage category is often visually calm and minimal, creating little differentiation on the shelf. The challenge was to design a ready-to-drink matcha can that stands out in retail while maintaining clarity, credibility, and respect for matcha culture.

Strategy

The packaging uses character interaction as the core design device. Instead of a static mascot, the flamingo actively engages with matcha—blending, sipping, and reacting differently across four flavors: Matcha Latte, Coco Matcha, Ichigo Matcha, and Yuzu Matcha.

Solution

The final system combines bold typography, expressive illustration, and a matcha-inspired palette to create strong shelf impact. Each can feels dynamic yet cohesive, balancing personality with functional clarity.

Flamintea demonstrates how playful storytelling and structured packaging design can coexist—turning a traditional product into a modern, character-driven retail experience.

Credit

Designer: Tuyen Lam

Studio: NeO Creative Studio

HTML page: https://packaging-world.netlify.app/work/2026/02/flamintea-matcha

Materials: Aluminium, Foil bags

Categories: Beverages, Tea

Tags: Beverages, Tea

Designer: neo creative studio