# Nestlé + RTEC Evolution

Extending Nestlé CPW’s award‑winning Uncle Tobys masterbrand was about more than a refresh. It was about making the brand unmissable again.

By leading with masterbrand architecture and sharpening its most powerful brand codes, we built a clearer, more confident system across the full portfolio.

The result is a modern, cohesive family of products that improves shopability, applies behavioural science to shopper navigation, and celebrates the legacy of each range with renewed clarity and impact.

HTML page: https://packaging-world.netlify.app/work/2026/02/nestle-rtec-evolution

Materials: Carton

Categories: Cereal, Food

Tags: Cereal, Food

Designer: The Edison Agency