# SHIFT – Functional Beverage

Brand Identity and the “SHIFT” Concept The cornerstone of the design is built upon the name “SHIFT,” symbolizing change and progress, supported by a vertical/horizontal balance.

Functional Color Coding and Segmentation The three distinct needs within the series (Energy, Focus, Recovery) were differentiated according to universal principles of color psychology:

Information Architecture and Vertical Layout A distinct visual language was aimed for through the use of vertical text blocks placed on the sides of the packaging, departing from traditional beverage labeling:

Structural Form and Material Perception The 330 ml “Sleek Can” form was preferred to support the product’s modern, elegant, and portable character:

HTML page: https://packaging-world.netlify.app/work/2026/03/shift-functional-beverage

Materials: Aluminium, Foil bags, Metal, Tin, Steel

Categories: Beverages, Energy Drink

Tags: Beverages, Energy Drink

Designer: stk.