# PREFER

PREFER

Project description

This project focuses on creating a cohesive packaging design system for Prefer’s innovative no-bean coffee line. The brief required developing a visual identity and packaging combo for three distinct SKUs, each showcasing a unique flavour profile while maintaining brand consistency. The concept centers around a playful illustrated character — a joyful glass of coffee — interacting affectionately with the product. This character not only adds personality and approachability but also symbolizes Prefer’s mission: crafting a lovable, sustainable coffee alternative through their bean-free PreferRoast™ blend.

The final design balances clean minimalism with expressive charm, ensuring strong shelf presence and clear communication of product benefits. The result is a modern, friendly, and future-forward packaging system that reflects Prefer’s innovative spirit.

Client: Prefer Market: Singapore Year: 2025 Designer: Tuyen Lam Studio: NeO Creative Studio

HTML page: https://packaging-world.netlify.app/work/2026/04/prefer

Materials: Aluminium, Foil bags

Categories: Beverages, Coffee, Energy Drink

Tags: Beverages, Coffee, Energy Drink

Designer: neo creative studio