# Huk Energy Drink

Product: Energy DrinkBrand: Huk by Elixir 9

We designed the complete brand identity for Huk, an energy drink created for young Indians managing degrees, side hustles, and fitness routines — all on a budget. The brief was to build a brand from scratch that could stand out in a category dominated by Red Bull, Monster, and Bang.

About the brand:

Huk is designed to be real, accessible, and bold. The brand needed to feel premium without being unattainable, playful without being childish, and memorable without relying on loud gimmicks.

About the design:

Our approach focused on designing attitude before visuals. Every decision reflected the lifestyle and mindset of the target audience.

We achieved this through 4 core design choices:

Current scenario:

Huk launched with a strong identity that competes against established global brands. The logo, mascot, voice, and scalable system give Elixir 9 room to grow across flavors, categories, and digital platforms, ensuring the brand is memorable, accessible, and positioned for long-term success.

HTML page: https://packagingworld.co/work/2026/05/huk-energy-drink

Materials: Aluminium, Foil bags

Categories: Beverages, Energy Drink

Tags: Beverages, Energy Drink

Designer: Confetti Design Studio