# Rethinking Beauty Codes

In a market saturated with soft neutrals and identical “clean beauty” codes, this redesign asks what skincare could become if it rejected softness as its main visual language. Inspired by brutalist architecture, the concept turns a serum into an object that feels structural, tactile, and resolute. The handmade box extends this visual language into the packaging itself.

HTML page: https://packagingworld.co/work/2026/05/rethinking-beauty-codes

Materials: Glass, Ceramic, Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film

Categories: Bath and Beauty, Cosmetics

Tags: Bath and Beauty, Cosmetics

Designer: Kim Antonissen