# ATRANGI

ATRANGI is a vibrant craft fruit beer brand that celebrates individuality through bold flavours, expressive visuals, and playful storytelling.

Inspired by the Hindi word “atrangi,” meaning unconventional and delightfully different, the brand creates a fresh and memorable beer experience that brings out the “atrangi” side in everyone.

Its visually striking illustrations and Indian-inspired characters balance youthful energy with a refined craft aesthetic, helping the brand connect with both young consumers and craft beer enthusiasts.

HTML page: https://packaging-world.netlify.app/work/2026/06/atrangi-packaging-design

Materials: Aluminium, Foil bags

Categories: Alcohol, Craft Beer

Tags: Alcohol, Craft Beer

Designer: dishajani