Fiore

The premium chocolate market is crowded with brands that look expensive but feel cold. Minimalist black boxes and restrained typography that says luxury without ever saying anything interesting. Fiore set out to be different. An Italian chocolate brand with genuine soul.

In Italian, il fior fiore means the cream of the crop – the very finest of everything. That idea became the beating heart of the Fiore brand. The illustrated woman lounges against an Italian palazzo, capturing the spirit of a brand that exists in a world where everything is simply better. The tagline says it all – Very Important Chocolate.