# Qedra

Brief: Qedra is a modern Egyptian “Foul and Taameya” brand that has gained popularity by elevating traditional street food into a cleaner, more branded dining experience. It is often recognized for its consistent quality and contemporary take on classic breakfast staples.

Brand Overview: Concept: The brand focuses on “Baladi” (traditional) Egyptian breakfast but with a focus on hygiene, modern packaging, and creative twists on classic recipes.

Identity: The brand identity often leans into a mix of authentic Egyptian heritage and a clean, “instagrammable” aesthetic that appeals to younger generations and families.

Visual Concept:

HTML page: https://packaging-world.netlify.app/work/2026/07/qedra

Materials: Paper, Paperboard, Card stock, Sustainable

Categories: Fast Food, Food

Tags: Fast Food, Food

Designer: Jana Farid