Your Format

YOUR FORMAT is a line of packaging for ready-to-eat meals designed for designers who work nonstop and aren’t willing to step out of their workflow even for a quick snack.

The packaging design is built around the visual language of a graphic editor: the dish name is styled like a file name, the product characteristics appear as interface elements, and the transparent window with the food evokes an image preview area. The packaging sizes also reference design practice: main dishes are presented in A5, salads and desserts in A6, and several packs can be combined to form A4.